Publishing a book is a great opportunity for entrepreneurs to share their expertise, experience and perspectives with a wider audience. But for first-timers, the process of writing and publishing a book can be daunting, and they may not know where to start or what to expect.
To help entrepreneurs who happen to be aspiring writers, a panel of Young Entrepreneur Council (YEC) members answered the following questions.
“Publishing a book is a very effective way for entrepreneurs to share their knowledge and raise their profile as thought leaders, but it can be intimidating for beginners. What advice would you give to an entrepreneur looking to write or publish their first book?”
Here’s what these business leaders recommend:
1. Be yourself
“Rather than copying other successful authors or writing what people want to hear, I share my own insights and experiences in a way that sets me apart from others in the industry. Authenticity sets your book apart and connects with readers.” ~ John Hall, Callender
2. Share useful and valuable lessons
“If you have a hard time getting your thoughts down on paper, remember some of the most valuable lessons you learned along the way. Focus on what others find valuable.What would you say to a close friend if they asked you about your journey? Let us be your guide.” ~ Blair Thomas, eMerchantBroker
3. Willing to make mistakes
“As with all things, jump in and be willing to make mistakes. Nothing is best the first time you try it, but if you don’t take the first step, you will never get where you want to be. Write the book to the best of your ability, and consult a professional editor to solve your problems.” ~ Jared Weitz, United Capital Source Inc.
4. Discuss your “mess”
“If you’re writing your first book, think, ‘Your confusion is your message.’ How did you feel? ~ Rachel Beider, PRESS Modern Massage
5. Ask for candid feedback
“When writing and publishing your first book, it is important to set realistic goals, ask for help when needed, and get feedback from your beta readers. Set goals for each session, whether it’s a section or a few paragraphs.When looking for beta readers, look for people who will give you honest and constructive feedback, and what kind of feedback you want. Give me instructions.” ~ Kazi Mamun, CANSOFT
6. Hire a ghostwriter
“Many entrepreneurs I know work with ghostwriters. Working with an experienced writer for your first book can help you learn a lot about the process and feel more confident.” Like any adventure, think of your first book as an opportunity to learn and improve your own methods.” ~ Andy Calza, Nacho Nacho
7. Write about your passion
“The idea of writing and publishing a book may sound like a daunting process, but with so many self-publishing platforms, it’s easier than ever. Find a topic you’re into. It’s a bad decision to revamp your company’s existing blog just to publish a book. Think about how you can provide value and build on it.” Candice Georgiadis, Digital Day
8. Determine your audience and their interests
“My advice is to match your message with your target audience. You may want to write a lot about your favorite topics, but do your readers want to read about them? To answer, you must find where your target reader’s needs and problems match your knowledge, interests, and experiences.This binding-focused book will resonate with you and Establish authority.” ~ Vikas Agrawal, Infobrandz
9. Hire a professional editor
“One piece of advice I would give to entrepreneurs looking to write or publish their first book is to hire a professional editor. There’s a difference between knowing what you’re doing and sharing that knowledge with others: You’re writing your first book, and your editor is fine-tuning your work and You can enable them to create masterpieces.” ~ Stephanie Wells, Formidable Form
10. Create a local connection
“There is a high-value attachment to being a writer and selling books in many bookstores, but for many newcomers, this attachment can prevent them from sharing their expertise with the world. There is. Instead of relying on traditional bulk orders to get your books to stores, introduce yourself directly to your local store and ask if they’ll sell it if it’s returnable. , Leader of Nicely, Inc.
11. Identify the purpose of the book
“Why are you writing? Most entrepreneurs write as part of the marketing process for their business because the book builds credibility and improves SEO. You can also identify your target audience, and knowing your audience makes writing easier because you can write in more detail without fear of alienating some readers.” ~Bryce Welker, Big 4 Accounting Firm
12. Find a mentor
“If you are going to write a book, start by understanding the message you want to convey to your readers. Do your best to explain these points strategically. You need a mentor who can guide you through your journey, provide feedback, and help you improve your work for the best results. ~Thomas Griffin, OptinMonster
Image: Envato Elements