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Anthony McBroom, Eric Taylor, and Phillip Scott are founders and operators of Ben & Jerry’s Primo Partners, the largest and only Black-owned, Black-led multi-unit franchise group. Their journey began at his one location in North Carolina, but now they have a collection of 14 franchises across the country and will soon be opening his 15th location.
EBONY sat down with McBroom to discuss lessons learned on the group’s entrepreneurial journey.
“Primo Partners exists to provide opportunities for people who have been historically marginalized. That is how we grow wealth in our communities across generations. It’s the influence that makes it happen.It rarely aligns with my purpose and what I do.Thanks to Ben & Jerry’s, I’m able to spread love and joy to all who visit different places.” says McBroom. “But the platform can also really impact my team and the people I work with every day by creating opportunities for work, learning and travel. That’s why I keep using it.”
Want to learn more about business ownership and entrepreneurship? Check out 5 Lessons Learned by Anthony McBroom of Primo Partners.
The genius of the word “and”
According to McBroom, you first need to learn how to prioritize competing priorities. Most entrepreneurs may find themselves tasked with making decisions, but he feels a shift in perspective might help.
“Many times as entrepreneurs we are faced with decisions and we take things ‘either or not,’” explains McBroom. “The real genius in leadership and entrepreneurship is in the ‘and’.”
not who and how
There is a certain beauty to the collaboration that embodies some of the strongest teams. Men at Primo Partners are no exception. Ben & Jerry’s franchise he feels the owners should put more effort into finding the right line-up of colleagues.
“A lot of business and life boils down to finding the right people to engage with. Banking, partnerships, staffing, whatever,” says McBroom.
Your main should be your main
“This is all about the power of focus. With a sense of focus on maximizing the season and selling core products more exponentially during the season, we bounced back from this and quadrupled our profits in two years.
Servant leadership is the ultimate leadership
Putting the needs of others ahead of your own is not only selfless, it is also the key to success.
“Putting other people’s top needs first is the secret to winning in business,” McBroom tells EBONY. “When you do this with your team, guests and community, business success is a natural byproduct.”
The most important topic you need to become an expert is yourself
“Self-awareness is critical to entrepreneurial success. Taking a self-awareness assessment such as DISC or KOLBE can be really helpful in the beginning. Over time, self-exploration through meditation, yoga, and positive intelligence training By becoming true lifelong learners, we can take our business impact to the next level,” said McBroom. .
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