Hackensack, NJ – A taste of the Aloha spirit has arrived in New Jersey with the opening of Bad Ass Coffee of Hawaii, a first-of-its-kind Hawaiian coffee spot in the state. The franchise, known for its premium Hawaiian-grown coffee, debuted its Hackensack location on January 22, 2025, at 50 Main Street, offering a unique coffee experience rooted in Hawaiian traditions.
Bringing Hawaiian Coffee to the Garden State
Bad Ass Coffee of Hawaii was founded in 1989 on Hawaii’s Big Island, specializing in high-quality coffee sourced from Kona and other Hawaiian regions. The brand, now expanding across the U.S., is making its New Jersey debut with an ambitious plan to bring authentic island-style coffee to the East Coast.
The Hackensack location offers an extensive menu, including traditional Hawaiian-grown coffee blends, signature lattes, cold brews, teas, and blended drinks. Customers can also indulge in food items inspired by Hawaiian cuisine, such as breakfast and lunch sandwiches made with King’s Hawaiian sweet bread and malasada doughnuts, a popular Hawaiian dessert.
A Unique Coffee Experience
Bad Ass Coffee of Hawaii stands out with its dedication to premium coffee and a vibrant atmosphere that reflects Hawaii’s laid-back culture. The company sources beans from independent Hawaiian coffee farmers, ensuring quality while supporting local agriculture. With each cup, customers can enjoy the smooth, rich flavors that make Hawaiian coffee world-renowned.
The café is designed to transport customers to the islands, incorporating décor elements that celebrate Hawaiian heritage. Customers can enjoy their beverages in a relaxing space filled with tropical-inspired aesthetics and warm hospitality.
Expansion Plans Across New Jersey
The opening in Hackensack is just the beginning. Bad Ass Coffee of Hawaii has announced plans to expand further within New Jersey, with a target of 10 to 12 additional locations over the next three to five years. Potential locations under consideration include New Brunswick, Princeton, and Somerville, among others.
This expansion aligns with the growing demand for high-quality, specialty coffee experiences. With a focus on unique offerings and an authentic Hawaiian vibe, the brand is expected to attract coffee enthusiasts seeking something beyond conventional coffee chains.
Loyalty Program and Customer Perks
To enhance the customer experience, the Hackensack location offers a loyalty program that allows customers to earn rewards on purchases. Mobile ordering and to-go options are also available, making it convenient for busy commuters and coffee lovers on the go.
Local Support and Community Engagement
Bad Ass Coffee of Hawaii is not just about serving great coffee—it is also committed to community involvement. The company frequently partners with local businesses and organizations, contributing to the economic growth of the areas it serves.
For coffee lovers and residents looking to explore a new café experience, the Hackensack location operates daily from 6 a.m. to 6 p.m.
How to Visit
- Location: 50 Main Street, Hackensack, NJ
- Hours: 6 a.m. to 6 p.m., seven days a week
- Website: Bad Ass Coffee of Hawaii
- Loyalty Program Sign-Up: Available on the official website
More About Hawaiian Coffee and Agriculture
For those interested in learning more about Hawaiian coffee production and sustainable agriculture, visit:
- United States Department of Agriculture (USDA)
- Hawaii Department of Agriculture
- National Coffee Association
With its authentic Hawaiian flavors and ambitious expansion plan, Bad Ass Coffee of Hawaii is set to become a favorite spot for coffee lovers in New Jersey. Whether you’re a fan of Kona coffee or looking for a tropical-inspired café experience, this new addition to Hackensack is a must-visit.
About The Author
