Statement by Mary Kay Chief Operating Officer Deborah Gibbins on International Women’s Day 2023
Dallas, March 8, 2023–(BUSINESS WIRE)–The following is a statement from Mary Kay Chief Operating Officer Deborah Gibbins in celebration of International Women’s Day 2023.
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Mary Kay Chief Operating Officer Deborah Gibbins (Photo credit: Mary Kay Inc.)
37% of women worldwide do not have internet access. I had to read it twice too.1
37%! The numbers are staggering. It feels impossible. In this ever-connected world, how can more than one-third of the world’s women remain ‘disconnected’?This shocking reality and its implications are presented at International Women of the Year It spurs the day’s theme, “DigitALL: Innovation and Technology for Gender Equality.”
As Mary Kay’s Chief Operating Officer, I know the role technology plays. all The business side – especially the entrepreneurial business. Digital literacy skills are critical to maximizing the opportunities that technology offers. absolute condition So that women entrepreneurs can fully participate in our global economy. They are also required for civic and social engagement.
The foundation of the Fourth Industrial Revolution is digital, and it is being built today.for all of us This revolution presents a golden opportunity to leverage technology and innovation to advance women’s entrepreneurship and equality.the time is now Enable women to benefit from this digital transformation.
The digital economy doesn’t wait for someone to catch up. A woman’s exclusion from the digital world has cut her $1 trillion from the gross domestic product of low- and middle-income countries over the past decade.2 Again, change is not happening fast enough for women.
We can fix this.we Must We will fix this.
In order for women entrepreneurs around the world to maximize their potential, access Digital tools that we take for granted, the right skills and training to use them effectively.
That’s why closing the digital gender gap is so personal to Mary Kay, a company founded by women for women.
Our founder, Mary Kay Ash, had a vision to provide women with unparalleled entrepreneurial opportunities for advancement and personal success. It means something, but that same spirit remains. As an entrepreneurship development company, we are focused on empowering women entrepreneurs and addressing the barriers they face in establishing or growing their businesses. Digitization is one of them.
At Mary Kay, we are determined to put women entrepreneurs at the heart of our digital transformation.
We accelerated our efforts to digital innovation. This includes revolutionizing the capabilities of Mary Kay’s Independent Beauty Consultants (IBCs), unlocking their potential through digital upskilling, the development and deployment of innovative digital tools, and an award-winning app featuring augmented reality. It involves getting the most out of it. (AR), connecting her IBC with its clients in a more effective and seamless way. We are improving the experience not only for our independent sales force, but also for our customers around the world.
Below are the latest examples of our commitment to empowering Mary Kay’s independent sales force to harness the power of digital.
Award-winning in Europe “Link & Learning” is an integrated education platform that includes a robust learning curriculum that IBCs can access anytime, anywhere. This self-paced, interactive learning system helps consultants turn their dreams into action by providing a competency-based curriculum with relevant, expert-led content while connecting with a community of like-minded consultants. increase. It includes content focused on key areas of competence that are critical to success at each stage of her career path. This content helps consultants strategically focus on key topics and develop skills such as sales skills, business her skills, product knowledge, and understanding of the Mary Kay Her Way. Mary Kay has won numerous awards for its education platform, including winning the coveted Gold Award in the Education category at the 2019 Spring Omni Awards. Mary Kay Poland received the ‘Innovative Company’ award from Home & Market magazine in 2021 and the ‘Technology Excellence Award’ from Brandon Hall Group in 2018.
intouch® The Platform is a one-stop-shop mobile platform that provides millions of IBCs worldwide with 24-hour access to information and services to effectively manage their Mary Kay businesses. It includes many features to enhance your knowledge of the beauty industry through product education, basic business skills with marketing and sales tools, and a network of experts. The app allows IBCs to access product ingredient information and ingredients to share with customers or use as a quick reference.
salesforce.com The platform was also recently rolled out to the Mary Kay marketplace via the Mary Kay InTouch site to make the use of digital technology more seamless in everyday operations, including ordering. IBC has 24/7 support from his Mary Kay team locally, saving time to focus on tasks that add business value.
Mary Kay Mirror Me™ is a real-time makeover app that uses augmented reality to apply makeup trends and color products to real-world applications. After finding the perfect look, customers can add products to their shopping bag and connect to IBC. Mirror Me™ Available in North America, Europe, and Latin America regions.
Mary Kay® Skin Analyzer It is a tool that realizes skin care and technology with one touch. It helps customers understand the unique characteristics of their skin and create a customized skin care routine for him and is available in North America, Asia Pacific and Latin America regions.
Finally, the newly released Mary Kay Interactive Catalog brings Mary Kay’s catalog to life with easy product ordering, GIFs, videos, shareable wishlists, instant augmented reality makeovers, and more. This catalog is available in North America, Europe and Latin America.
We also believe in digital collaboration to help women entrepreneurs harness the power of digital around the worldTo this end, we are joining forces with:
International Telecommunications Union (ITU). In partnership with the Women Entrepreneurship Accelerator (WEA) and Mary Kay Global, ITU launches the WEA Digital Innovation Challenge to build an ecosystem for women entrepreneurs. This challenge supports her WEA commitment to empowering 5 million women entrepreneurs by 2030. WEA is the International Telecommunications Union (ITU), International Labor Organization (ILO), International Trade Center (ITC), United Nations Development Program (UNDP), United Nations Global Compact (UNGC) and UN Women.The Challenge’s pitch finale will take place on her March 13thth During the Commission on the Status of Women (CSW67). A jury of experts named her practices and the 10 digital bests for creating a more gender-inclusive ecosystem for startups and scale-ups to address the obstacles women entrepreneurs face in developing technology. Choose a solution. Winners will have access to ITU’s Digital Innovation Her Ecosystem Program, where they will be able to receive development and professional mentorship. Click here to register for the event.
To support WEA, ITU We are also working to address the digital skills gap between men and women by giving women entrepreneurs access to the free, high-quality learning modules they need to advance in the digital economy. The initiative, which will be rolled out in 2023, will be translated into several languages. The project, backed by Mary Kay, includes 17 of her online her modules, including her training in general digital skills for aspiring and experienced female entrepreneurs. Digital skills for women entrepreneurs in the textile and apparel sector and management skills for women entrepreneurs in technology. These learning modules provide a wide range of professional training for any female entrepreneur, regardless of location or business focus.
As a WEA product, International Trade Center (ITC) will launch the first-ever free online entrepreneurial qualification program in 2022 under the SheTrades program. The 27-module digital Mary Kay curriculum is enriched with 200 videos, covering seven key stages of his entrepreneurial journey, and is available in English, Spanish and French. In addition, it will soon be available in Arabic and Chinese.
Mary Kay also Coalition for Generational Equality Action on Technology and Innovation Because we believe the power of multi-stakeholder partnerships will drive a more equitable and diverse digital transformation.
And we are just getting started. A digital revolution is underway. Don’t miss this great opportunity to empower women and girls to champion entrepreneurship in the digital age!
About Mary Kay
One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty company in 1963 with one goal: to enrich women’s lives. Her dream has blossomed into a multi-billion dollar company with millions of independent salespeople in over 35 countries. As an entrepreneurial development company, Mary Kay is committed to empowering women’s journeys through education, mentorship, advocacy, networking and innovation. Mary Kay is dedicated to investing in the science behind beauty and creating cutting-edge skincare, color cosmetics, nutritional supplements and fragrances. Mary Kay believes in enriching lives today for a sustainable tomorrow and partners with organizations around the world to promote business excellence, support cancer research and promote gender equality. , protect survivors from domestic abuse, beautify communities, and encourage children to follow their dreams. For more information, please visit marykayglobal.com. Find us or follow us on Facebook, Instagram and LinkedIn twitter.
1 ITU (2022). Facts and Figures 2022 – The Information Gap between Men and Women (itu.int)
2 United Nations Women. Progress on the Sustainable Development Goals. Gender snapshot 2022.
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Merry Kay Co., Ltd.