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NEW YORK, NY / Accesswire / March 9, 2023 / Today, Silver Lining is launching its Small Business Technical Assistance Program, SLAP™ (Silver Lining Action Plan) is now available in Spanish. The initiative, funded by Wells Fargo, makes goal setting and business planning more accessible to small business owners looking to increase revenue and profits.
Since its inception in 2005, Silver Lining has supported over 14,000 English-speaking small business owners. Over the past 18 years, the company has spent millions of dollars and countless hours understanding the real needs of small business owners, especially those in marginalized communities. Have. Based on these insights, the company has continuously innovated its technology-enabled, data-driven, behavioral change science-based SaaS platform to meet these needs.
Founder and CEO of Fearless Communicators, Eduardo Placer is the proud son of Cuban immigrants who grew up in Florida with Spanish as his first language. He has been using his SLAP™ program in English for his 5 years and has increased his business earnings by over 500% during that time. When he heard that SLAP™ was launching in Spanish, his reaction was pure excitement. “I am proud to be part of a community that is making serious investments in helping Spanish-speaking small business owners like myself.” haciendo una inversión seria para apoyar a los propietarios de pequeñas empresas de habla hispana como yo.”
While so many marginalized small business owners were inundated with help during Covid-19, the majority of available resources were in English. The most pressing product priority for Silver Lining and the community of business owners that Silver Lining supports is not to add the next set of features to the program, but to support 4.4 when the program is fully implemented in Spanish. It became more and more clear that it was about making it available. + 1 million US Spanish-speaking small business owners who face many challenges but have limited support in their native language.
“According to the Hispanic American Chamber of Commerce, approximately 4.4 million Spanish-speaking SMBs in the United States contribute more than $700 billion to the U.S. economy each year. , is a true testament: Spanish-speaking small business owners can achieve a lot with limited resources. So are our communities and economies,” says Carissa Reiniger, Founder and CEO of Silver Lining.
The launch of SLAP in Spanish is one component of the Greater America’s Small Business Growth Program, a multifaceted program focused on transforming the U.S. economy one small business at a time. brought the SLAP™ program to over 700 US-based small business owners in marginalized communities. We also run multiple innovation projects and public participation campaigns to address the larger systemic problems faced by diverse and underserved SMEs. Launching SLAP in Spanish was the primary objective of Phase 1 of the American Small Business Growth Program. Thanks to catalytic capital from Wells Fargo, Silver Lining went through a comprehensive process to translate every element of the SLAP experience and build the infrastructure. It aims not only to make SLAP available in Spanish, but also to make it easier and more efficient to release his SLAP in additional languages in the future.
Jenny Flores, Head of Small Business Growth Charity, Wells Fargo, said: “At Wells Fargo, we are committed to expanding the capabilities of organizations like Silver Lining to reach more entrepreneurs and accelerate their growth.”
Thanks to additional support from Wells Fargo, the first 100 Spanish-speaking small business owners to apply for a spot in the Americas Small Business Growth Program won the full program worth over US$5,000. Available at Pay-What-You-Can. rate. Spanish-speaking small businesses and organizations that support small business owners are encouraged to apply for these spots now.
For more information on The American Small Business Growth Program, please visit: https://smallbizsilverlining.com/wellsfargo
About silver lining
Since 2005, Silver Lining has helped small business owners around the world to become more profitable and sustainable through our proprietary technology-driven, data-driven small business growth program, SLAP™ (Silver Lining Action Plan). We have helped build businesses. Their proven behavior change science methodology is a modern approach to the age-old problem of small business growth. In addition, as part of our commitment to doing everything “small business first,” a global movement to thank, celebrate, and support all small businesses around the world, Thank You Small Business, and an economic campaign to reduce roadblocks. Created Impact5X, a justice initiative. Access to small business owners from marginalized communities. For more information on Silver Lining, please visit: http://smallbizsilverlining.com
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Silver Lining expands its small business growth program, SLAP™, and is now available in Spanish to fill the resource gap for Spanish-speaking SMBs.
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