Arcelik's $8M Investment Fund Empowers Female Entrepreneurship and Drives Gender Equality

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istanbul, March 8, 2023 /CNW/ — Arcelik, the global consumer electronics company that was recently listed for the first time on Bloomberg’s 2023 Gender Equality Index (GEI), announced in honor of this year’s International Women’s Day that it is promoting gender equality. share a wide range of initiatives.

Arcelik female employees (PRNewsfoto/Arcelik Global)

As a signatory to the United Nations Women’s Empowerment Principles, the company has undertaken a wide range of projects across the value chain to drive social change, from closing the digital skills gap to empowering women’s leadership. . A major initiative announced as part of Arcelik’s support for the UN Women-backed Action Coalition platform is to increase the number of women entrepreneurs and promote women entrepreneurship, in line with Koç Holding’s global leadership at the UN Women’s Generation Equality Forum. Intended to unlock the financial potential of the home. We provide mentoring and networking opportunities, as well as financial assistance to maximize the impact of your project.In the past year alone, Arcelik has $8 million To a fund to boost women’s entrepreneurship and business development.

As part of this effort, Arcelik will help retailers by providing specialized financial, product and sales training, guidance from industry experts, and hands-on support in establishing physical retail sites. aims to increase the number of female entrepreneurs in its ecosystem. In 2022, with the “Beko 100 Women Dealers” project, the company’s Beko brand will almost double the percentage of female dealers, reaching 9% in 2022 and reaching its target of 25% by 2026. I got on track for.

Bridging the digital divide by gender
Arcelik’s ambition to promote women’s empowerment extends far beyond the organization, recognizing that systemic barriers need to be addressed sooner, especially in areas of technology and innovation where women are underrepresented. I’m here. The program is specifically aimed at women and girls just beginning their professional careers and aims to give them the skills, knowledge and confidence to enter careers in science, technology, engineering and mathematics (STEM). increase.

Through this ambition, Arcelik WE INTEC A program for women who have completed post-secondary education, aimed at facilitating entry into STEM-related careers through mentorship, networking, and training opportunities. The program has been applied in four countries, including: Romania, Pakistan, turkey and South Africa.

Arcelik Chief People Officer Toygan Pulat said: “International Women’s Day is an important moment not only to celebrate the achievements of women, but to consider how far we must go to achieve true gender equality across our societies.

“Our goal at Arcelik is to provide women with the right skills and tools to succeed and help remove barriers to entry into key sectors such as business and technology. We aim to involve girls, as they often show up long before they enter the workforce.We aim to engage girls in education to challenge stereotypes and start building the confidence to join and take the lead in the tech sector. Young women and young women through their travels. For us, this is an ongoing mission.

Arcelik is committed to continuously improving its initiatives to support women across its global operations and has set important goals to ensure this progress continues. The company wants to increase the proportion of women working across its operations, she said, by 2030, setting a goal of 35% of all employees, 30% of all managers, and 38% of STEM-related positions. I am aiming for And in line with this vision and our commitment to gender equality within Arcelik, we are strengthening our women’s empowerment programs.

About Arcelik

With 45,000 employees worldwide, Arcelik’s global operations include subsidiaries in 52 countries, 30 production facilities in 9 countries and 12 brands (Arcelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas). cow). Archerik, European It is the second largest white goods company and its market share (based on volume) has reached consolidated sales. 7.7 billion euros Arcelik’s 29 R&D and design centers and offices around the world employ more than 2,300 researchers and hold up to 3,000 internationally registered patent applications to date. In 2022, Arcelik scored highest in his 6 categories in his DHP Home Durables category.^th Consecutive years (based on date results) December 2022) included in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Through its leadership position in a sustainability and credible decarbonization roadmap to achieve net zero, Arcelik is the first and only company in the industry to receive the Terra His Carta His Seal from His Majesty King Charles III. became. Arcelik’s vision is to “respect the world and be respected around the world”.

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