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be yourself
Moloney attributes his success to his reliability. “I’ve always known that what I had was my story and who I was. Some of my favorite dishes are dinners with my partner, family and friends. is to prepare for a date.
“My plan with social media was to have some confidence and figure out where to go, knowing that at some point I would launch a real-life business centered around food.”
Date Night Cooking was so successful that it morphed into Greenwich Deli, a brick-and-mortar business in Melbourne. He creates a great connection between his two businesses. “Currently doing a carbonara series at Date Night Cooking. I’m going to take this to the deli and try something like a carbonara toast special.”
Moloney says being real is essential to getting the most out of social media as a business owner. “The aim is to create an emotional connection so that people are interested in your story and want to keep following you. If they don’t like your coffee, address their concerns and use it to make a video.It’s all about building a story. Don’t take them in, they’ll just wear you out.”
find a global audience
Lucy Lord has also harnessed the power of social media to build a highly successful venture. Recipe developer, creator, food stylist, photographer, cookbook author, and founder of wellness event portal Bend and Bake. Our business is undergoing a renewal, but we typically host monthly online gatherings that combine our love of food, yoga, and more.
“I am passionate about connecting people with food and their innate creativity through recipes, images, videography and events. I want to,” she says.
Bend and Bake’s Instagram page allowed her to share her culinary creative journey with a wide audience.
“It means I can connect with people who have similar interests and passions but live in different cities, countries and parts of the world. It’s also a way to share my work, connecting people to my business and helping it grow and evolve.”
Lucy Lord, founder of wellness event portal Bend and Bake.
find ways to add value to people’s lives
Lucy’s approach to bringing social media connections into the real world is effective. Bend and Bake has grown to reach thousands of people in multiple countries and become a six-figure brand. “We haven’t taken any outside investment, so it’s a self-funded business with a kitchen and a notepad,” says Lord.
Her advice to other business owners looking to make the most of social media is to focus on adding value to people’s lives. “Social media is always growing and evolving. When people leave my pages, websites and events they feel more inspired, uplifted and encouraged to try something new.” As such, we ask ourselves how we can make the most of it.”
listen to the experts
Carina Wilson, strategic marketer and managing director of Corporate Carina, has sage advice for aspiring social media moguls.
Carina Wilson, Managing Director, Carina.
“The most important thing is to define your target audience. Before you go into creating your Instagram profile, it is very beneficial to understand your audience, their demographics, interests and preferences. It helps shape where our brand stands and what kind of content we should put out there to engage with our audience.”
Wilson says it’s also important to create an Instagram page as a business profile. “A business account will allow you to set up the Instagram shop feature, providing insight analytics, contact information, and any integrations you may deploy later regarding ecommerce.”
Social media has enormous potential to create businesses that match your passions and excite your audience. The purpose is to share your journey and its ups and downs, tap into your creativity, and be ready to embrace all the different opportunities along the way.
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