The word “witch” is undeniably heavily prejudiced.
A quick Google search for the term brings up definitions such as evil, darkness, and a broom-riding woman with a pointed hat.
but, Nick Robinson, a local witch and owner of Blessed Be Witchery, believes this stigma is untrue and harmful to people like himself.
“There is a lot of negative stigma for various reasons, but the biggest one is [are] Media misrepresentation and ignorance,” Robinson said.
Robinson was raised in the Christian faith, but always felt disconnected from his religion.
“I always felt there was more to the elements of nature—nature—than any church I’d ever been to,” Robinson said. “Earth, fire, air, water, and everything else has more power than we realize.”
After graduating from Marcus High School and leaving home at the age of 18, Robinson began experimenting with magic. After practicing for a while, he began making spells for his own use in late 2020 out of dollar store jars and household items.
“Before I started my business, I started making little magic bottles. […] Because I wanted to make spells using everyday items,” said Robinson. “In my research, I learned over time that spells don’t have to be bottled or burned. I believe it brings.”
From there his business took off. In May 2022, Robinson will begin selling Spell Jar at local festivals and markets. Eventually, he created his online storefront and added products like candles, jewelry, and witch kits to his product line.
We currently have several brick and mortar stores including Salted Sanctuary Soap in downtown Denton, The Groovy Corp in McKinney, and Phase Cabinet in Fort Wayne, Indiana.
Robinson was the manager of The Storm Witch, a witchcraft supply store that opened on South Locust Street for about a year before closing in December 2022. Instagram, TikTok, opening a store in the market.
“Since I started working full-time in December, I haven’t scheduled any time off, but I’m learning to take advantage of it,” Robinson said.
Robinson’s partner of two years and a Denton resident, Jack Knepper, tries to help Robinson with his business.
“I help as much as I can, like extinguishing candles and lifting heavy objects,” Knepper said. “Often when we’re relaxing, he’s working on something too.”
Robinson keeps busy with his business, but manages burnout by only making products that interest him. He said he views his product as a tool. If the things he makes don’t have his heart, or if the products aren’t made by him, they aren’t real.
A Denton resident and friend of Robinson’s, AJ Sauceda, purchased several items from Blessed Be Witchery and received gifts from Robinson, including candles, jewelry, and a cleansing spray.
“I have a candle that Nick gave me, but I have to light it every time I play.” [Dungeons and Dragons], otherwise everyone rolls really bad,” said Souceda. “I love Nick’s products. They make me very happy.”
Blessed Be Witchery is less than a year old, but Robinson says he sees a bright future for the business. In addition to running his shop online, he is currently enrolled at his Texas College in North Central, where he holds an associate’s degree. His ultimate goal is to become a counselor.
As the business grows, Robinson plans to donate profits to organizations that spread marginalized voices. For now, he uses his social media to talk about issues that affect him as a queer person and share posts from people working on other issues he can’t talk about personally. I’m here.
“Lots of quota [in witchcraft]and I think a lot of people on the outside see that and obviously want to stay away from it,” Robinson said. “It’s about education and not listening to the wrong people. I think that […] It’s about doing your own research, literally cross-referencing, talking to people from other cultures, and asking questions as if it were a college project. [what their view is] About certain things.
Featured image Nick Robinson shows off handmade earrings on February 27, 2023. Hannah Sutherland