Business class is booming. As part of an aircraft that maximizes profit per passenger, it should come as no surprise that this sector is also the most competitive in terms of experience building. Win loyal customers and secure airline revenue. Airlines are also coming out of the pandemic with aircraft that have long teeth.
Lufthansa Business Class Allegris Concept
Pearson Lloyd’s new Allegris concept for Lufthansa Business Class exemplifies this change. Launched this spring as part of the airline’s €2 billion airframe upgrade, the aircraft is the result of an intensive design collaboration with Pearson Lloyd, a London-based studio and aviation design specialist. is.
The new cabin arrangement was created from the ground up, giving Luke Pearson and his team unprecedented freedom to approach this economically important class from a fresh angle. created six 1:1 models of aircraft cabins. The resulting arrangement resulted from creating different seating types that could be combined as needed.
This flexibility recognizes how the business class is changing. It’s no longer a corporate perk that goes with sober styling, but it’s often a way to add a little glamor and relaxation at the end of a family vacation. There is also a constant nomadic crowd, eager to keep up with the
These diverse use cases were encapsulated in three basic elements: Calm, Share, and Focus. As Pearson explains, this allows “passengers to fly in privacy and isolation while they work, or relax and talk to colleagues in a different seat configuration. Simply use the feature or not. Provides more choice than choosing .
Pearson Lloyd and Lufthansa have worked together for over 15 years. The Allegris project includes a whole new palette of colors, materials and textures. Of course, the airline’s signature blue is everywhere, but the surface is softer and more comfortable.
Pearson recently said, “The future of travel must be different. It must be more conscious and considered,” Pearson said. You have to stop thinking.I think the answer is “better travel”. Focus again on the experience of traveling from one place to another. A journey should delight us as much as a destination.
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