Players Championship has made changes to its corporate partnership structure.
Comcast Business was announced as one of three Players Championship partners during Sunday’s NBC telecast of the final round of the PGA Tour’s Gold Standard event. PGA TOUR and LPGA players compete together.
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Comcast Business was already sponsoring the Tour Top 10, which recognizes the top tier of the FedEx Cup at the end of the regular season. A $20 million bonus will be distributed to the top 10 players on the points list who qualify for the FedEx Cup playoffs. Scotty Schaeffler took home $4 million last year after winning four of his PGA Tour titles.
“The PGA Tour has been working with Comcast Business for the past three years, and we are proud to announce that our flagship event, The Players Championship, will continue to grow,” PGA Tour Commissioner Jay Monaghan said in a statement. “We are thrilled to officially welcome them as partners: “Their goal of staying connected with their communities while helping business leaders achieve maximum business performance is at the heart of the PGA TOUR’s mission. and fully aligned with the Players Championship’s local philanthropic goals.”
Comcast Business is the nation’s largest cable provider to small businesses and one of the leading service providers to the enterprise market. Comcast Business is consistently recognized as a leader, innovator and one of the fastest growing Ethernet service providers by industry analysts and associations.
Comcast Business Chief Marketing Officer Eileen Diskin said in a statement: Players Championship and Comcast Business Tour Top-10. ”
Comcast Business will join Optum and Morgan Stanley as presentation sponsors of The Players. One advantage is that The Players will be covering the tournament on NBC on weekends, with limited commercial breaks.
“With the support of these proud partners, we are able to showcase one of the greatest events in sport while giving back to the community that supports us,” said Jared Rice, Executive Director of Players. “We look forward to further connecting with Northeast Florida thanks to the efforts of Comcast Business.”
Since moving to the First Coast in 1977, The Players has generated over $100 million to support nonprofits in northeastern Florida communities.