Tame offers premium grooming tools for trimming and maintaining body and facial hair.photo/courtesy
Tame founder Nick McIntosh tells The Herald how his business challenges personal grooming norms and stereotypes.
what does your business do?
We help people look and feel their best
By providing premium grooming tools for trimming and maintaining body and facial hair. Additionally, we offer a range of battery-operated trimmers designed to help keep your hair clean.
How did you start Tame?
People deserve a better option than using the same tools they used for facial and leg hair in more sensitive areas.
For men, we want to break down the stigma around self-care and grooming and make it more accessible and acceptable for men to care for their appearance. It is defined as doing.
For women, we want to challenge social pressures to conform to traditional beauty standards that dictate hairlessness. As more and more women are challenging outdated norms regarding body hair as their positivity rises, it’s important to provide access to tools that facilitate that flexibility.
We encourage personalization and firmly believe that when you feel your best, you look your best. After all, confidence is a person’s most attractive quality.
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Why did you choose the name Tame?
We went through a conceptual development process with a few different names, but the name Tame and the process of taming hair felt like a great fit. Plus, the tension between the name Tame and the wild vibe of the brand identity gave us the perfect opportunity to do something completely different.
What were you doing before starting Tame?
I’m actually a plumber by trade and own an online education business for traders called Trade Lab. So before Tame, I was just focused on building it.
How big is your team?
We are currently hiring 1 person. We have been thinking very carefully about how to set up our business in the early stages, choosing to employ specialized consultants/contractors part-time for specific business functions rather than expanding the size of our team. I got
How much has your business grown since you started?
Since launching last October, monthly revenue has grown 25x. We aim to double that number again within the next 3-6 months. I don’t want to get too ahead of myself, but if the card is put to good use, annual sales could exceed his $10 million in the next 3-5 years.
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What is the main focus of your business today?
We currently have three main focuses. Expanded product range. Expanding our footprint in the Australian market. We are also raising awareness that our grooming tools are also for women.
What challenges are businesses and industries facing today?
Since we are solely focused on e-commerce, the main challenge is getting your brand in front of the right people. On top of that, iOS 14 changes (among a few others) have made precise targeting more complex (this is a challenge we share with everyone who sells online).
Supply chain management remains a key factor and we carry more inventory than usual.
Where do you see your business in the next three to five years?
Over the next three to five years, we will continue to expand our product offerings. If all goes according to plan, we will have a presence in more international markets.
What advice would you give to someone thinking of starting their own business?
just do it. I’ve been thinking about ideas for a long time. But don’t rush the process. Be patient and consistent. A lot is spent there, but the rewards on the other side are financially valuable and, more importantly, the personal growth you achieve.