Insights and points from deliberations and voting on Sports Business Awards.
process: We have increased the number of judges to add more perspective and voice. This year she has nearly 50 attendees (see full list) and candidate files and supporting information will be handed out two weeks after her. When we met at SBJ’s offices in New York’s One World Trade Center, we went through each category, looking at each nominee, what stood out, and how the judges evaluated them. We discussed how we ranked Many come in with a firm lean in one direction, but then sway and end up voting in a completely different direction. Debates can last up to 90 minutes, 30 minutes per category, so you generally know when to call for votes. It often takes 2-3 votes to determine a winner. The judges will not be notified of the winner. But due to the nature of the debate, they knew who was on the show and kept the process leading up to last week’s award strictly confidential.
Excerpt from the room: The category that took the least amount of time was ‘Best in Sports Media’. In a year that included leading roles in World Cups, Super Bowls and Big Ten media deals, judges quickly became Fox Sports supporters, while launching a new football league and successfully refurbishing a broadcast booth. .Best in talent representation is usually one of the most difficult categories to decide on, but there was an early consensus behind Wasserman and his work supporting his clients. Britney Greiner while she was detained in Russia.
Other categories were much more difficult. The debate over Sports Venue of the Year began with the judges being impressed by the majestic new buildings, Allegiant and SoFi Stadium, before moving on to his model of interesting business at the Moody Center. But throughout the year, many voices have returned for what appears to be 111-year-old Fenway Park, a building that seems to be doing more and more creatively. . Some judges conceded that they may have dismissed Fenway at first, but seeing the scope and breadth of what the facility has achieved, it embodies what the category represents. I felt. … This was the first appearance of the Deal of the Year category and the jury immediately wondered why the Chelsea acquisition was not included in the nominations (the deal had to be based in North America). rice field).They have MLS and Apple deals, Big Ten media deals, and Michelle Kangacquisition of the Washington Spirit. While the intricacies of each deal were understood, many judges questioned what Kang was able to achieve in winning the final team and how it set the standards for evaluating women’s sports teams. I felt that it made a difference if I reset it to . This is the result that surprised me the most. …The Team of the Year was narrowed down to three near the end. One group could not overlook the continued growth and innovation of the Golden State Warriors, who have been nominated seven times and won twice in this category. The other was drawn by LAFC’s steady success and how that team managed to capture such a share of the LA market. However, the majority continued to persuasively return to Angel City FC, describing the organization’s fastest-rising first year yet performing to reflect or exceed established teams in other leagues. Did. … Finally, League of the Year continued the recent trend of being one of the more passionate debates. While the Big Ten had some early support and some vocal defenders in the WNBA, a handful of judges favored the NFL. Ultimately, as judges talked about the league’s German expansion, a new Sunday ticket deal, strong rebounding at the gate, and the strength of its media product, the NFL’s profile grew even more, and the NFL won 2010 in this category. It was his first victory since then. .
Final Thoughts: If you are interested in participating in this judging process next year, please let us know.as first judge Sampson ImmerMomentum Worldwide Senior Vice President of Sponsorship and Consulting said on stage at the awards ceremony: . This is truly a great learning and networking experience, and ultimately, the participation of diverse voices will help us continue to drive equitable outcomes in our industry. Tip for Candidates: Take Submissions Seriously. Judges are looking for concise, specific details, data, and her actual KPIs. Use photos and videos to tell your story and, most importantly, demonstrate how you delivered/achieved a significant and tangible impact that goes far beyond expectations and standards. If you have any thoughts, questions or comments, please let us know.
Abraham Madkour can be reached at firstname.lastname@example.org.