Our latest data shows that in the four weeks to May 14, 2023, take-away grocery sales increased 11.3% and average price per pack increased 13.4%. Shoppers also said he visited stores more frequently in May (11.6%), with him visiting two more times than at the same time last year.
Value sales have increased significantly, but inflation in grocery prices, not increased purchases, is the real factor behind this. Grocery inflation rose 16.5% in the 12 weeks to May 14, but fell slightly (0.1%) from last month. A slight drop in grocery price inflation is undoubtedly welcome news for shoppers, but it’s still high, with grocery inflation at 16.5% the third fastest since 2008. We are seeing a shift in consumer behavior in response to high levels of inflation. Their shopping patterns offset some of the increased costs.
Shoppers are buying less and more often to help manage their finances. In the last 12 weeks, shoppers have visited stores more frequently, with store visits increasing by 12% for him, which is the equivalent of seven visits for him. This contributed a further €574 million to the overall market performance, with a 13.7% year-on-year increase in average price per pack.
Currently, the market is seeing much stronger growth for own brands (16.3%) compared to brands (8.2%) as shoppers are looking for ways to save money. However, it was Value own brands that saw the biggest year-on-year growth of 32.3%, with shoppers spending €17.5 million more on these products. In terms of market share, May is the first time that brands and own brands are on par with each other, each accounting for 47.3% of the market, continuing their pursuit of the best value in the market. It is shown that.
A bright day needs a barbecue
Irish shoppers celebrated the May holiday with al fresco dining, which had a positive impact on cashiers. Irish consumers welcomed the warm days of May, and as a result, barbecue season has officially begun. Shoppers spent an additional €6.6 million on beer and lagers, €722,000 on chilled burgers and grills, and €516,000 on raw sausages in four weeks.
Irish retailer performance update
Online sales remained positive over the past 12 weeks, with shoppers spending an additional €5.3 million online, up 3.3% year-on-year, while volume online sales fell 16.3% year-on-year.
Dunn’s, Tesco and Lidl outperformed the overall market in value growth in May. Dans holds the highest market share among all retailers at 23.1%, registering 15.8% year-on-year growth. This is due to shoppers returning to the store 14% of the time, which equates to almost two additional visits.
Tesco holds 22.4% of the market, growing 14.5%. Tesco posted the most frequent year-on-year growth of 16% among all retailers, contributing a further €93.7 million to the overall performance. Supervalu holds 20.6% of the market and is expected to grow by 5.8%. Supervalu shoppers make the most store visits compared to all retailers, averaging 23.8 store visits, an increase of 15.4% year over year.
Lidl achieved a new record share of 13.6% and is expected to grow 15.8% year-on-year. More frequent travel contributed a further €44.4 million to the overall result. Aldi owns 12.1% and is expected to grow 11.3% year-on-year. A strong increase in new shoppers and more frequent travel contributed a further €53.2 million to the overall result.
Want more like this?
READ: Irish value sale slows as grocery price inflation eases for first time this year
READ: Month-long celebration boosts Irish grocery sales with highest attendance since March 2020